The fashion industry can be perceived as one of the most superficial and image conscious industry’s there is out there. With so many stereotypes surrounding gender, sexuality, looks, social class and so much more, it seems the industry has it all. There does not always appear to be much room for error, when it comes to wanting to work and be a part of the fashion industry. However, after studying it and being a part of it through being a blogger, I want to address some of these stereotypes that are slowly changing and those ones which just aren’t true at all.
1. The Industry Is All Fun & No Hard Work
I honestly think this is one of the biggest mis-conceptions about the fashion industry, as its just completley not true. Actually it’s the opposite. If you’ve ever watched Devil Wears Prada, or Ugly Betty, then you will know that’s it’s far from all fun, clothes and dressing up. Not that these really reflect that much reality, but they show that people who work in the industry work dam hard, no matter what time of day, month or the year. It takes so much vision and work to get a really good magazine out every month, it takes planning and creativity to get out a great range in the shops, and yes there might be some glamour and fun, but not without more than a fair share of hard work.
2. You Don’t Need A Brain To Work In The Fashion Industry
This is the stereotype that I feel like I am often subject too, as i’m studying a degree in fashion. So many people think fashion is an easy way out, and a way to breeze through a degree. But how wrong those people are, because if you haven’t got your head screwed on you will get eaten alive in the industry. There is no doubt the industry is tough and very dog eat dog, but to succeed you need to have grit, determination and a good head on your shoulders. Know what you want and work at it till you succeed.
3. It’s A Woman’s World & All The Men Are Gay
Again, this is one of the biggest false stereotypes I think I’ve EVER heard about the fashion industry, because it’s just not true. Yes there may be a large amount of women that work in Fashion, as generally it’s an industry women are interested in and more likely to go into, but not completely. I suppose maybe men may have to work a little harder, just as you really need to be someone who gets on with women, but then to work in the industry you need to be sociable in general. However, some of the best people in fashion are men. Look at Henry Holland, Gok Wan, Tom Ford, Micheal Kors, Christian Louboutin, Mario Testino; the list really does go on… They have made such a massive impact on the industry, and really are true icons in what they do. So, it’s definitely not just a world made for women, it’s made for amazing and creative men too!
4. Fashion Is Just For The Rich Who Can Afford It All
For a long time fashion has been perceived as an industry which is purely for the rich and famous, who can have what they want and when they want it. However, over the last five of years I think fashion has really began to change it’s tune. Slowly, the industry is starting to work as one and consider all different styles and budgets. The premium high-street brands have massively grown over the last few years, as well outlet villages and seasonal sales. As women and men of all social classes and incomes want a piece of fashion. Whether that’s from a designer name, a high-street name or somewhere in between. Even Primark now advertises in Vogue, so the fashion industry really is becoming so much more inclusive now, than it ever has been before.
5. The Industry Is Only For Skinny & Pretty People
This is something I feel so strongly about, as over the last year fashion and size stereotypes has really made a massive turn. Just look at the cover of this cosmopolitan magazine, where a size 26 model is on the cover and championing plus size fashion. Not that I agree with the word plus size, as I think in the industry plus size is exaggerated well too much and actually a lot of plus size models in the fashion industry are just average UK sizes. However, the industry is slowing becoming so much more accepting, and I honestly think this is such a positive and massive step forward.